Considering Periods of Transition

Periods of Transition (Western Media)

• Media Transformation #1: Oral to written culture (Socrates to Aristotle and Plato)
• Media Transformation #2: Written to Print (The birth of Mass Culture)
• Media Transformation #3: Analog to Digital (The birth of Network Culture)

Considering Adoption/Diffusion

• Stewart Brand's Clock of the Long Now
• Everett Rogers' Adoption Curve
• Paul Saffo's s-curvew

Considering the language differences between encoding platforms.

• Oral – contextual conversation, collaborative output
• Written – isolated text, individual interpretation
• Mass Production – reduction of complexity, uneven diffusion of meaning
• Network Dissemination – reconceptualized text created for parallel contextual conversations, collaborative output